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Product Manager

Product Manager

Product Manager

Keypoint Intelligence
Boston, MA


US work authorization (Required)

Job details

Job Type

- Full-time

Keypoint Intelligence is a global leader in business-to-business information and product testing with offices in Weymouth, Massachusetts, Fairfield, New Jersey, Wokingham, United Kingdom, Tokyo, Japan, and Hong Kong, China. We are seeking a Product Manager with relevant experience working in a similar industry or position.

Position Summary
Driven by a focus on the needs of our clients and prospects, this position is responsible for the growth and management of Keypoint Intelligence products that fall into our three core capabilities of Market Intelligence, Product Intelligence and Platforms. This position’s key functions are to define and manage new or current product expansion opportunities, ensure market viability, direct the development (with IT or outside resources) or acquisition planning of these new products, and the management of the entire product lifecycle (strategy, development, launch, commercialization, marketing, product retirement) and commercial success.

Essential Functions

  • Create the product strategy, business plan & roadmap for new or expanded product offerings that align with the understood needs of our target audience and existing clients focused on our company’s market intelligence, product intelligence and platforms categories.
  • Work closely and collaborate with the Sales, Lab, Principal Analysts, Consulting & Content teams to understand key trends and client/persona needs to further expand current offerings.
  • Working with the Chief Strategy and Product Officer, ensure new product market viability by defining our service addressable market along with our attainable potential revenue opportunity based on our current infrastructure or by creating a business expansion plan that defines the 5-year potential attainable revenue opportunity along with the investment plan required, to meet the revenue and EBITDA targets for the company.
  • Define the market requirements for current and future products by conducting market research and ongoing client analysis, and customer assessments
  • Create the product launch plan and project manage the launch cycle by working with each of the key departments; sales, marketing, development, support, lab, consulting, and analyst teams as required, in order to launch the product on time.
  • Assist in the creation of the functional specification documents along with the Technology Development team to ensure the functionally of the desired products meet the expectations and usability requirements of the target market and their personas.
  • Work closely with the Technology Development team to ensure that the product requirements, functional specifications and timelines are met to deliver and launch the product in a timely manner and to maintain the product development roadmap post-launch.
  • Collaborate with the sales team to develop the commercialization plan and effective promotional and enablement strategies that help with the consistent sell through that meets the target annual sales plan for the product.
  • Collaborate with the marketing team on product communications, marketing strategies and activities for the product.
  • Collaborate with sales, marketing and content teams to ensure that the sales message for promotions correlates with product and service content.

Competencies Required

  • Experience in all facets of product management or project management required
  • Product planning, research and persona mapping/targeting experience
  • Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development.
  • Working knowledge of various promotional channels: social media, direct mail, telemarketing, email, website, affinity, trade shows and advertising in a B2B environment. Functional knowledge of Microsoft Office (Word, Excel, etc).
  • Experience tracking and reporting marketing trends.
  • Experience tracking and reporting marketing activities and monitoring/evaluating trends via Salesforce, Google Analytics and other such tools.

Required Education and Experience

  • Bachelor’s degree in relevant field (business, marketing, communications or related field) and/or relevant professional marketing experience

Preferred Education and Experience

  • MBA in relevant field (business, marketing, communications or related field) and/or seven years in marketing and/or product development.
  • Experience in working with software product development processes including agile processes.

Keypoint Intelligence is an EOE

We offer a dynamic work environment and a competitive compensation and benefits package which includes a 401k plan, medical, dental, vision, and life insurance plans.

To apply, please send your resume, and cover email along with desired Salary, please note your desired position in your email subject line.

Job Type: Full-time

Pay: $60,000.00 - $110,000.00 per year


  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program
  • Vision insurance


  • Monday to Friday

Supplemental Pay:

  • Bonus pay

Work Location: Multiple Locations

Hiring Insights

Hiring for this role

• Mobile: NA

• Location: NA

• Post ID: 21512863

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